College Students in Class

Diploma of Marketing and Communication (BSB52415)

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CRICOS Code: 097830D


  • Gain fundamental marketing and communication skills to open up career opportunities in new areas
  • Strengthen your existing knowledge and marketing expertise to grow in your current role
  • Learn how to create and communicate product and business value to target audiences

Program Description

This qualification has pre-requisite units required to be completed prior to commencement. These five units are included in BSB42415 Certificate IV of Marketing and Communication.

The Diploma of Marketing and Communication will provide students with the fundamental knowledge and practical skills in all key areas of market planning development and implementation – from market analysis, to creating and delivering marketing strategy, to tracking finances.

In all of our programs, you will build a timetable which combines 6 hours per week of online study and 14 hours per week of in-class study. The online study component includes exercises, discussion forums, and resources to help with assignments and to provide foundational academic and learning skills. In-class study schedules combine the core lecture with foundation skills and PASS classes.
View the Program Flyer for sample schedules.

* Schedules may vary. Optional internship can be scheduled outside of class time.

Program Overview

  • Manage budgets and financial plans
  • Lead & manage effective workplace relationships
  • Design and develop an integrated marketing communication plan & plan social media engagement
  • Interpret market trends and development & conduct a marketing audit
  • Establish and adjust the marketing mix & plan market research
  • Undertake project work
  • Identify and evaluate marketing opportunities
  • Originate and develop concepts
Course units may be subject to change

Program Length

64 weeks* (20 hours/week)
Includes 6 hours/week online study +
14 hours/week in class study**

*48 weeks study + 16 weeks scheduled breaks. Internships are unpaid work hours.

2018 Program Start Dates

Nov 5


Dec 17, 2018 to Jan 11, 2019

Optional Internship Placement

Add a volunteer internship to your program to apply your learning and gain hands on skills. Internships are arranged concurrent with studies and run between 7–20 hours per week for a minimum of 8 weeks.* Duties may vary and a business dress code will be required. The internship coordinator will visit students regularly at the work place to assess progress and to offer support. Students will use their placement to analyse and write about topics studied during their course work.

*Internship length varies depending on study location and the needs of the employer.

What is Nationally Recognised Training

Nationally Recognised Training
All ILSC Business College programs are Nationally Recognised Training. The Nationally Recognised Training (NRT) logo is a distinguishable mark of quality for promoting and certifying national vocational education and training leading to Australian Qualifications Framework (AQF) qualifications or Statements of Attainment.